Beginners Guide to Google Analytics
October 6, 2021
Read our guide to Google Analytics (GA) - Duel Marketing discuss; metrics, data collections, page views, events, ecommerce, reports, setup steps, goals and more!
Have you ever wondered how your website’s SEO works? If your business doesn’t depend entirely on paid marketing techniques, you should familiarise yourself with the SEO world. As you start to dive into this new technique, you will come across many terms, including Google Bots, crawling, and Indexation. To rank high on search engines, you must take your time to solve the SEO puzzle and check if Google indexed all your pages before you see satisfying results. Probably you’re lost now! Don’t worry; Duel Marketing will take you step-by-step until you understand the whole process.
Google Bots are robots sent by Google to roam the internet, traveling from page to page to inspect and record all the information in its way. Basically, they are designed to update Google’s database with all the new websites and classify them according to the given Keywords. So, how does this process work?
Google Bots go through any web links, discover new URLs, and explore all the new published content. That’s how the search engines discover your content and understand its value.
Once the crawling step occurs, Google bots start to organise the content according to the given meta tags, meta descriptions, and keywords. Now, your content is ready to appear on search engines when subjected to a relevant query.
When someone searches the Google engine for a specific topic, Google starts to show all the possible answers, depending on the quality. The search results that appear to the audience rank from the most relevant until the least.
Now, you know how important it is that Google crawls and indexes your website. Any effort or time spent on conducting high-quality content will be useless without this step. If Google doesn’t index your website, you won’t appear on search engines, missing out on all the relevant traffic and prospects. No indexationâ¦.No traffic!
That’s how you feel that you’re left out! Among the numerous pages appearing on search engines, you won’t be there. So, why bother?! You won’t appear when your potential customers search for something relevant to your business. No search results, no organic traffic, no online presence!
Being off the spotlight, you lose the chance to be found by your prospects. Otherwise, these people will be directed to one of your competitors without even stumbling upon your website.
Now, this is a waste of time as you’re continuously working without having an audience or worse; an online presence. There will be no one to sense your efforts or view your content.
If your website isn’t indexed, you will not have any presence on search engines, losing to your competitors who are ranking high. They will have an edge over you, appearing on search engines whenever someone researches a relevant topic.
If you think Google will index all the pages of your website, well, think again! Your main aim is the canonical URL version. What is it?! â The canonical URL is the best version of a series of duplicated pages chosen by Google. Also, you must know that when you add new content, Google takes a few days to index it. Each URL has a status as follows:
This page is not indexed by Google. You can check the specific error type description in the Index Coverage Report to understand the error and how to fix it.
This page is indexed by Google; however, there is an error that you should check.
This page isn’t indexed by Google because it is a duplicated of a canonical URL (no error)
This page is indexed by Google
Do you want to appear on the web? Do you want to rank on search engines?
Of course, you want to make sure that your website is indexed by Google!
There are two ways to find out:
We’ve made our point clear! If Google doesn’t index your website, it doesn’t exist at all. Your website isn’t visible by Google? â Chances are one of these reasons!
Google goes through the different pages of your website and categorizes them based on keywords according to their relevance. Your website is basically judged depending on its authenticity and trustworthiness. You may be surprised that your website is indexed; however, it doesn’t appear in your audience’s search results. What?! While indexation is the first important step in your online presence, but some other factors are worth considering.
Nothing can take your website to a new whole level more than mastering the art of SEO. Yes, we can’t deny that the process can be overwhelming. But, we are here to help! From the moment you build your website, followed by website crawling until you reach search engines, we’ve got your back. Once indexed, following SEO rules, your website can shine when introduced to the world. Now, you’re ready to start a powerful online presence, don’t you think?!
Discuss your Track pages with Google Index Checker needs today