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User Experience (UX)
UX, commonly called ‘user experience’ is the term associated with all interactions with a brand. This could be your website, web app, display ads, emails, social media accounts, and any other brand touch point. Think of it as brand interaction design.
Great UX design requires a wide set of skills. From planning and insight to design and development. By considering the entire user journey from start to finish we look at inefficiencies. Our aim is to smooth user flow and enhance the experience, often with original solutions.
By understanding user experience you understand that a solution’s only as effective as the weakest component. We introduce iterative test procedures to deliver optimum results for our partners.
Working closely with you we design and develop UX and UI solutions that make your application, website or marketing campaign as simple as possible for your users to use and navigate.
The less a user has to think about their integrations the more successful your UX design.
UI design refers to 'user interface' design. Both UI and UX are crucial to the success of a brand, product or service. UI Design is specific to a product interface focusing on the visual, as well as interactive behavior. Enhancing a product through UX design improves the 'users experience'. UX, on the other hand, is therefore broader. Taking into more than the interface including all brand touch points and facets of a company. It is the practice of using cognitive science to improve a users perception of a brand or product.
We ensure optimum results for you by taking these steps:
A thorough assessment of your current user journeys, behaviour and habits are identified.
We'll produce a report highlighting our findings with initial recommendations to improve user journey and user flow paths.
By using wire-framing and other visual design aids to agree on a strategy with you highlights experience principles we will achieve.
First and foremost experience design aims to make technology more human.
Technology can be difficult and frustrating for users to achieve their goals, particularly new technology. The purpose of experience design is make technology interaction an effortless, and where possible, an enjoyable experience.
Duel Digital is well known for UX design to all digital marketing, web design and any service we offer. With great UX comes great results which we strive to deliver to every client no matter what the task.
Anytime you have interacted with technology to complete a task, be sending an email or making a phone call, and have been able to achieve this effortlessly this is considered a good example of experience design.
Whether you wish to conquer the search engines, seek assistance with existing digital marketing or simply advice we will be pleased to offer support.
From marketing strategy, search campaigns, paid search, content marketing, social media, web design and more. Whatever you want assistance with Duel Marketing will help.