Microsite Agency

Usually independent from a companies main existing website, a microsite if often created for a sole purpose. Compromising of a series of landing pages they offer increased user experience and personalisation. For this reason they can frequently hidden from search engines as not to appear in search results pages. Due to their effectiveness we are often asked to design, build and maintain campaign based microsites. A well designed, built and integrated microsite can offer very high ROI (return on investment). In short, they are small websites that are extremely focused towards a specific goals or event.

The independency from the primary site does not mean that both entities will be completely separate from one another. They will have some distinct features of the company, such as the branding, typography, tone of vice, etc. This is the level of detail that our microsite team specialise in.

Microsites Design & Development.

Building high conversion micro sites can be challenging. Our team make sure that you stand out from your competitors in highly unique ways. Our design and development team deliver solutions that are engaging and highly memorable for your customers, whilst maintaining brand association.

The secret to Microsite success.

Tie your microsite into a much broader campaign! The very definition of the term microsite is ‘part’ or ‘subdomain’. This is precisely why it needs to follow the visual branding, tone of voice and writing style of the broader campaign. For example, if you’ve advertised your campaign on social media then you should keep that format on your micro site too.

At Duel Marketing we adopt the following process to create industry leading microsites:

• Keep a clear focus.

  Since microsites are independent from the original website of the company it is important that they are focused. Without the focus they can become an ineffective use of resources. The microsite should not go off topic but instead promote the single product or service which appeal to the target demographic. Our team are well aware that the more focused they are the more effective they will be.

• Defined Sales Funnel.

  The microsite needs to be designed in such a way that there is evident emphasis on conversion. They should be able to drive the users through a sales funnel leading to a distinct and clear call to action. The entire site has the goal of getting one message across to the customers, that a certain product or service exists. This is dissimilar to the original website that will have several different options that the customer can visit.

• Consistent Web Design.

  Often microsites are far more creative than the main website. This means that the copy and design of the microsite need to match each other and be fully integrated. The copy and design should match that of the parent website.

• Engaging Designs.

  Having a good design is extremely important. This is something Duel Marketing is very well aware of. We use design elements that catch users attention and keep them there. It is important to focus on the following design elements to develop a effective microsite: branding, content, videos and navigation. Consistency of all these components is imperative if you want to give the site a more professional look. Hence, why you need to get in touch, ASAP!

Conversion & Maintenance expertise.

Clients join us having created a microsite intended for a campaign having originally intended for a limited lifespan. Fast forward several campaigns and the same microsite may still be peforming well and being utilised more. We specialise in microsite conversions and can take your existing microsite and convert to a full website.