Beginners Guide to Google Analytics
October 6, 2021
Read our guide to Google Analytics (GA) - Duel Marketing discuss; metrics, data collections, page views, events, ecommerce, reports, setup steps, goals and more!
Data Driven Marketing
How data driven marketing benefits businesses.
Data driven marketing is the strategic use of customer information the deliver targeted digital advertising across multiple channels. Since data is the key to the principle the more data available, the more informed digital advertising budget spends, the more budget allocations can be accurately adjusted and the greater the ROI for a business.
The meteoric rise in the volume and quality of data has been matched by that of digital advertising variations allowing for advertising campaigns to be targeted on levels much higher than that of a print counterparts.