Easy Ways to increase Dwell Time for SEO Rankings

Are you struggling to get your website on the first page of Google’s Search Results? What are your priorities when it comes to On-page SEO? – Google changes its search algorithm continuously, making it hard to keep up. With so many rules, tactics, and strategies, it can be overwhelming to stay on top of your SEO strategy. But, don’t worry, you’re not alone. Have you ever heard the term “Dwell Time”? – Even if the term is new, it is easy and straightforward. So, to dive into the vast SEO world, you may want to be familiar with its terms. Come on, let’s break it down!

What is Dwell Time?

The Dwell Time is the exact time your audience spends on your website until he returns back to the search engine page. The term can be new, but the idea has been around since the start of digital marketing. You may be familiar with some other relevant terms such as Bounce Rate and Time on Page. So, what is the difference between all of them?

Bounce Rate

The time your audience spends on one page of your website before closing the page or returning back to the search engine in percentage.

Dwell Time

The exact time between clicking on one of the search results and returning to the search engine page.

Time on page

Time on page: It is the time your audience spends on your website before moving to another page or closing the tab completely.

We will illustrate an example so you can get the whole picture. For example, someone spends about 30 minutes reading a blog post on your website, but doesn’t move to another page. Accordingly, the Analytics interprets this act under the Bounce Rate. Google only calculates the time spent on your website if the user lands on a page and then, clicks another page. You can easily check the Bounce Rate and Time on page within Google Analytics to give you a real indication of your website’s success.

How to measure the Dwell Time?

Right now, Google doesn’t consider the Dwell Time as a ranking factor that affects your SEO strategy or overall performance. As a metric, the Dwell Time can’t be measured, but you can get an average indication according to the Bounce Rate and Session Duration.

Why is it important to measure the Dwell Time?

Of course, you’re wondering why it is important to measure the Dwell Time if you already know the Bounce Rate and Session Duration. It is a good question indeed! Actually, the Dwell Time gives a clear and accurate indication of your website’s performance and the quality of your content. And, it also gives a specific indication of other On-page SEO factors, including the loading speed and responsiveness. Google takes into consideration these factors, boosting your rank on the different search engines. Of course, your main goal is to encourage your prospects to spend more time on your website. So, you must optimize your content strategy to increase your website’s Dwell Time. How to do so? – Let’s find out!

Effective Tips to Increase the Dwell Time on your website

1. Create personalized messages

   To increase the Dwell Time, you need to drive more traffic into your website and engage your audience with good content so they linger a bit longer. Yes, it is great to write a bit about yourself and your business to build solid relationships with your audience. Post your service and products, stating why you’re the best. However, it is always a great idea to create user-focused messages. Search your audience, find out more about their interests, and offer creative solutions to solve their problems. That’s how you stick into their minds and most likely come back to your website again, creating a positive user experience.

2. Construct a unique sitemap

   You must know that people hate a messy, poorly-constructed website. A chaotic website will drive people away, making them leaving the page immediately and seek the same information at your competitors. So, it is an essential step to construct an intuitive website, with an organized structure that is easy to understand. That’s how you can guide your audience to the next step and find what they are looking for easily. If your audience spends much time searching for specific content, they will get frustrated and leave the site. To increase the Dwell Time, consider an easy site navigation structure, and your audience will definitely stick around.

3. Optimize your website for Mobile

   Did you know that most of the audience surf your website via their mobile phones? – Yes! So, optimizing your website for mobile isn’t just important; it is a must nowadays. Make sure your website is mobile-friendly and test its responsiveness. If your website doesn’t perform effectively on mobiles, you will lose a huge chunk of prospects, affecting your overall exposure.

4. Use relevant, well-researched keywords

   Do your research, know the phrases and terms your audience uses when searching your industry, and implement an efficient content strategy. That way you make sure your website ranks high within search engines. If your website isn’t ranking, every other effort to increase the Dwell Time is entirely pointless. Use relevant keywords, conduct high-quality content that stirs attention, and your audience will be interested, increasing the Dwell Time.

5. Use easy, creative content

   Fresh, easy content always wins! Whether you’re conducting website content or blog post, make sure your content is easy, yet powerful. When your content is appealing, the Dwell Time increases automatically. People always skip long content until they reach what interests them. That means:

   Using short sentences

   Writing short and simple paragraphs (avoid complex terms)

   Ensuring your content is skimmable (easy to ready quickly)

   Writing a topic that interests your audience

   Writing content that is long enough to increase the Dwell Time

   Giving extra information or providing downloadable resources

   Allowing your audience to write comments on your blogs

6. Use internal linking

   Once people land on your website, always guide them to the next step. Internal linking is a powerful step to increase the Dwell Time when you take your audience to another page. They are crucial to the Dwell Time, as well as your overall SEO strategy.

7. Optimise the loading speed

   The faster your website loads, the better! If your website takes a long time to load, the audience will leave your website, get back to Google, and find an alternative (Yes, a competitor!) It is important to test the loading speed of your site, on both desktop and mobiles, and make the necessary changes for a better user experience.

Improve your Website’s Dwell Time

If you’re skeptical about how to optimise your website for SEO or don’t have time to implement your own strategy, let us help you. At Duel Marketing, we are always ready to communicate, know about your business goals, and conduct the right strategy.

Whether you need to increase your SEO ranking, boost your Dwell Time, or improve your ROI, we’ve got your back. Don’t hesitate to contact us and we will help your business thrive!