Facebook Blueprint Certification Guide

Do you want to dive into the digital marketing world? Do you want to learn advertising on Facebook and Instagram from a trusted platform? – Well, you won’t find better than Facebook itself to learn from, right?!

Have you ever heard of Facebook Blueprint Certification? If no, join us to learn more about this gold-mined option launched by Facebook that will benefit every digital marketer. We will make sure you won’t miss anything in this guide. Get ready to launch advertising campaigns for your clients and get the best results while getting Facebook Blueprint certifications. Give us your absolute attention and let’s begin!

What is Facebook Blueprint Certification?

Facebook Blueprint is an online training program specialised for advertising mainly on Facebook and Instagram. It consists of 100 mini-courses offered by Facebook to all digital marketing enthusiasts. These courses offer a solid understanding of how advertising works on all the platforms owned by Facebook. You can easily access these courses even if you won’t take the exam. But, if you want to be certified, you must sign up for the exam. Check these courses through Facebook’s e-learning library: Facebook E-Learning Library

If you’re a Facebook marketer or media buyer, you will definitely love these courses. You will advance your knowledge in the following:

• Paid campaigns on Facebook

• Paid campaigns on Messenger

• Paid campaigns on Instagram

• Facebook audience insights

• Using shops to boost sales

• Improving your advertising strategy on Facebook & Instagram

• Using paid online events

• How to communicate with your audience

• Understanding the customer journey

• How to set up your business on WhatsApp

What are the types of Facebook Blueprint Certifications?

Are you a digital marketer or a business that wants to learn how to master the different social media ads?

Facebook Blueprint offers different categories to be certified in according to your preference and interests. This certification is the only one officially recognised by Facebook.

• Facebook Certified Digital Marketing Associate

  This course is ideal for entry-level marketers, job seekers, and students

• Facebook Certified Media Buying Professional

  This course is ideal for media buyers, social media managers, brand marketers, account managers, and more

• Facebook Certified Media Planning Professional

  This course is ideal for media planners, digital planners, marketing consultants, and more

• Facebook Certified Ads Product Developer I

  This course is ideal for software developers, front end developers, website developers, technical account managers, and more

• Facebook Certified Ads Product Developer II

  This course is ideal for mobile web developers, software developers, full-stack engineers, and website developers

• Facebook Certified Ads Product Developer III

  This course is ideal for backend engineers, full-stack engineers, software developers, and more

How much is the cost of the Facebook Blueprint Exam?

Each Facebook Blueprint exam will cost you between $99 and $150 according to the certification level. Also, the cost depends on the city you will live in. You must know that this certification is valid only for one year. And, if you fail the exam, you will need to pay again for the re-certification.

How long does it take to finish Facebook Blueprint?

There is no specific answer to this question! We just recommend studying before the exam for four to five weeks, especially if you’re new to this field. You must dedicate a few hours to studying per week, taking into consideration your workload. According to Facebook, you must have at least 6 months of experience in Facebook ads before you take the exam.

Are there free courses for the Blueprint Certification?

Facebook offers two websites, where you can dive into the courses and learn more about the exams. One website offers online courses that teach everything about Facebook advertising.

Facebook Blueprint Course Catalog

This website is the first version launched by Facebook and includes many courses and topics. They continuously launch new courses with advanced tools, but the old courses aren’t updated with new content. If you’re up to the 400-level exams, go for this option.

Facebook for Business

This website is the recent one, with more updated topics according to Facebook’s latest changes. This website is more aimed towards beginners and harder to navigate. If you want to take the 100-level exams, go for this option.

Which one to choose; the Buying Professional or Planning Professional certificate?

It totally depends on you!

The Certified Buying Professional Exam focuses more on the advertisement process and the use of customer insights. It is perfect for:

• Media Buyers

• Digital Marketing Agencies

• Advertising Departments

The Certified Planning Professional Exam focuses more on the ads strategy, different objectives, and precise audience targeting. It is perfect for Digital marketers responsible for paid social media strategies.

How do I sign up to take the exam?

The process is pretty straightforward! You have two options to choose from:

• The online exam from your computer, considering the online protocol. Make sure to sign in 30 minutes before the exam starts.

• Take the exam at Pearson’s VUE training center. Make sure to arrive around 30 minutes before the exam starts.

How much should I score to pass the exam?

You’re expected to score between 300 and 1000. But, to pass the exam, you must score higher than 700 in each exam. Any score below 700 is considered a “fail.”

Are these exams hard?

According to Facebook, the Blueprint exams are the most advanced exams for Facebook advertising. These exams measure your skills, your ability to utilize different tools, and your understanding of advertising policies and campaigns. They can be a bit more challenging than Google Analytics, Bing, or Google Adwords certifications. Maybe one level up! However, they are achievable if you take your time to study and prepare well for the exam. Invest some time into these courses and you will be good to go! Just make sure that your ID matches your Facebook blueprint profile to proceed.

To ensure the legitimacy of the Blueprint certification, there are a few steps to follow:

• You must be in an empty room with nothing on the walls

• Nothing should be on your desk except for your computer (No pens, books, or papers)

• A certain program must be installed on your computer to ensure that you don’t have any other running programs during the exam

• Your webcam will be on during the entire exam

• As soon as you start, someone will contact you and ask you to show them a 360-view of your room

• Your phone must be on the ground behind you

Also, you must know that if your internet connection drops, you immediately “fail.” But, you can take the re-exam for free. And, you can cancel or reschedule your exam up to 24 hours before the appointment to get a full refund.

How long is the exam?

Each exam lasts around 75 minutes, with 50-60 questions. Most of them are easy multiple-choice questions, which won’t take much time. A few questions will be scenario-based which tests your advertising approach in different situations. As long as you go through the course and take enough time to study, you will be able to pass the exam. No worries!

Also, you’re expected to take 10 to 20 minutes to go through Facebook’s protocol. It is recommended to access this protocol one day before the exam to avoid any sudden incidents. Please check the protocol through this the following link: Facebook Protocol

Tips & Study Guide for Facebook Blueprint Exams

Prepare for the exam

Go through all the aspects of the course, understand the course material, and give yourself time to study. Once you’ve solid knowledge of the course, take the test

Take the practice exam

There is a practice exam with 30 questions for each certification. It is highly recommended to take this exam many times until you score 100% before you take the real exam. You will thank us later!

Read the questions carefully

Take your time to understand the questions before you answer. You will be given excess data to confuse you and sometimes, there are some tricks. Find the hidden information, think carefully, and shoot!

Enjoy it

These courses are important and fun at the same time. Enjoy the learning process as it will broaden your mind and leave you with creative, fresh ideas.

Can I get Facebook Blueprint Recertified?

Yes, you can get the Facebook Blueprint recertified easily as the certification is valid for only one year.

You have two choices:

1. Take the online course and assessment

   You can take the 2-hour free course and answer the 20 questions. You may pass or fail the assessment and you can retake the assessment after 24 hours. You have an unlimited number of retakes as long as you have a valid certification

2. Retake the exam

   You can take the exam again and try to pass the 700-score. You can retake the exam after 5 days

Where to display the badges of Facebook Blueprint Certification?

If you pass the Facebook blueprint certification, you will access the badges shortly after. This certification offers extra credibility and trust more than anything else. You can add it to your certification section on LinkedIn or have a special acclaim URL to embed on your website. Also, you can embed your special acclaim URL with the badge image if you’re making a proposal. You can of course share it on your different social media channels. 

Is the Facebook Blueprint Certification worth it?

You must think of the cost, time, and effort you will invest in this course before you go for it. Oh, and the exam stress as well! Only you can decide! But, in our opinion, it is well worth the investment. First of all, it is the only accredited certification on Facebook Advertising in the whole industry. Second, it offers valuable information for digital marketers and advertising agencies.

If you’re a freelancer, it is great to include this certification in your portfolio to earn the trust of your clients. Finally, it will give you an extra edge when applying for a job in any company. If you think of taking the Facebook Blueprint Exam, follow our guide, and good luck!

At Duel Marketing, we will be more than happy to answer any inquires. Don’t hesitate and reach us today!

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