User Interface (UI)

So what is UI (user interface) design?

Primarily focusing on the UI (user interface) of a product or service. It is both a visual and behavioural challenge. FetchDigital will start by assessing your current interface and determine which areas will benefit from improvement. This is critical to delivering a tactile solution for your brand.

A product or service that has a high attention to interface design is one that the designer has intended. It is also one that a user finds intuitive, wishes to use and appreciates.

At FetchDigital our user interfaces are designed to be highly useable and efficient. Users should be able to use interfaces to achieve their goals in a simple and timely manor. When an interface is engineered for its users it becomes second nature to use. Effectively becoming unnoticeable and out of sight. In an efficient design the interface becomes non-existant and removes all barriers between the users goals and what the interface achieves.

Hows does UI differ to UX?

The sole task of a UI design is to become invisible. It focuses purely on the interface whereas UX design is broader and extends to all brand touch points, social media accounts and any other interaction that user has with a brand.