Social Media Audit

A comprehensive social media audit can be highly beneficial to your business. It can highlight weaknesses in your social marketing strategy, provide detailed information about you customer and visitor habits or behaviours and help you drive engagement in your brand.

A well executed social audit can be a powerful tool that provides great insight to your users, findings can help form the basis of a social marketing strategy and can highlight any weaknesses you may have present in your social media activities.

Social Media Audit Checklist.

When performing a social audit we typically check for the following:

• Network activity.

  Are each of your social channels being monitored and maintained regularly? Are these profiles being maintained consistently across your business?

• Competitor activity.

  How are your competitors utilising their social channels? Are there any competitor or industry trends that your business should to be following?

• Gap analysis / Opportunites.

  Are there any social networks that your business should be using? Are there any gaps in your competitors social activities that your business can exploit?

• Review advertising content.

  Do your ads have suitable and relevant content? Are optimising your ads by regularly rotating their content? Are you targeting the right users at the right time?

Social Media Audit Report.

Following the completion of your social audit we will generate a report for you, this will highlight any weaknesses in your social marketing strategy, any trends you may capitalise on and even action points to provide immediate benefit to your social channels.

Whatever your motivation, we are certain that choosing Duel Digital to audit social media for your business will result in a positive outcome with several action points for your consideration.