User Experience (UX)
User Experience (UX)
Often overlooked, the value that strategic ux adds cannot be denied.
What is UX design?
UX, commonly called ‘user experience’ is the term associated with all interactions with a brand. This could be your website, web app, display ads, emails, social media accounts, and any other brand touch point. Think of it as brand interaction design.
Great UX design requires a wide set of skills. From planning and insight to design and development. By considering the entire user journey from start to finish we look at inefficiencies. Our aim is to smooth user flow and enhance the experience, often with original solutions.
By understanding user experience you understand that a solution’s only as effective as the weakest component. We introduce iterative test procedures to deliver optimum results for our partners.
Your User Experience (UX) Agency.
How we achieve our User Experience Design results.
Working closely with you we design and develop UX and UI solutions that make your application, website or marketing campaign as simple as possible for your users to use and navigate.
The less a user has to think about their integrations the more successful your UX design.
What's the difference between UI & UX design?
UI design refers to 'user interface' design. Both UI and UX are crucial to the success of a brand, product or service. UI Design is specific to a product interface focusing on the visual, as well as interactive behavior. Enhancing a product through UX design improves the 'users experience'. UX, on the other hand, is therefore broader. Taking into more than the interface including all brand touch points and facets of a company. It is the practice of using cognitive science to improve a users perception of a brand or product.
We ensure optimum results for you by taking these steps:
Assessment/Audit
A thorough assessment of your current user journeys, behaviour and habits are identified.
Report
We'll produce a report highlighting our findings with initial recommendations to improve user journey and user flow paths.
Strategy
By using wire-framing and other visual design aids to agree on a strategy with you highlights experience principles we will achieve.
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Frequently asked User Experience (UX) questions.
What is experience design?
First and foremost experience design aims to make technology more human.
Technology can be difficult and frustrating for users to achieve their goals, particularly new technology. The purpose of experience design is make technology interaction an effortless, and where possible, an enjoyable experience.
Do you offer user experience website design as a service?
Duel Digital is well known for UX design to all digital marketing, web design and any service we offer. With great UX comes great results which we strive to deliver to every client no matter what the task.
What's an example of good user experience?
Anytime you have interacted with technology to complete a task, be sending an email or making a phone call, and have been able to achieve this effortlessly this is considered a good example of experience design.