Privacy Policy

Duel Marketing ("Duel Marketing", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, use our services or otherwise interact with us.

Duel Marketing is a digital marketing agency providing services including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, web design and development, content marketing and related digital services.

1. Who we are

Duel Marketing is the data controller responsible for your personal information covered by this Privacy Policy.

Registered office:

  • 71–75 Shelton Street
  • Covent Garden
  • London
  • WC2H 9JQ
  • United Kingdom

Company registration number: 11529812

If you have any questions about how we handle your personal information, please contact us using the contact details provided on our website.

2. Information we collect

We may collect and process the following types of personal information.

Information you provide to us

When you contact us, request information, enquire about our services or become a client, we may collect information such as:

  • Your name
  • Business or company name
  • Job title or role
  • Email address
  • Telephone number
  • Postal or business address
  • Information contained in your enquiry or correspondence
  • Information about your business, website, marketing requirements or objectives
  • Any other information you choose to provide to us

Information collected automatically

When you visit our website, certain information may be collected automatically, such as:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • General geographic information
  • Pages visited
  • Referring website
  • Date and time of visits
  • Information about how you interact with our website

The information collected will depend on the technologies and analytics tools in use on our website.

Information from third parties

We may receive personal information from third parties where this is permitted by law. This may include information from advertising platforms, analytics providers, business partners, referral partners or publicly available sources.

3. How we use your information

We may use personal information for the following purposes:

  • To respond to enquiries and requests
  • To provide quotations and proposals
  • To provide and manage our services
  • To communicate with existing and prospective clients
  • To manage our relationship with you
  • To administer accounts, contracts and payments
  • To provide customer support
  • To improve our website, services and marketing activities
  • To understand how visitors use our website
  • To measure and improve the performance of our marketing campaigns
  • To send relevant marketing communications where permitted by law
  • To maintain the security of our website, systems and services
  • To prevent fraud, misuse or other unlawful activity
  • To comply with our legal and regulatory obligations
  • To establish, exercise or defend our legal rights

We will only use your personal information for purposes that are compatible with the reason it was originally collected, or where otherwise permitted by applicable law.

4. Our lawful basis for processing

Under UK data protection law, we need a lawful basis for processing personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases:

Contract

We may process your information where it is necessary to enter into or perform a contract with you.

For example, this may apply when we provide digital marketing, SEO, PPC, web development or other services to your business.

Legitimate interests

We may process personal information where it is necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms.

This may include managing our business, communicating with clients and prospective clients, improving our services, maintaining website security and conducting appropriate business-to-business marketing.

Consent

Where required, we will ask for your consent before processing your personal information.

You can withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Legal obligation

We may process personal information where this is necessary for us to comply with a legal or regulatory obligation.

5. Marketing communications

We may use your contact information to send you information about our services, news, insights or other marketing communications where we are legally permitted to do so.

Where consent is required, we will ask for it before sending marketing communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe instructions included in the communication or by contacting us directly.

Please note that you may still receive essential administrative or service-related communications where these are necessary.

6. Cookies and similar technologies

Our website may use cookies and similar technologies.

Cookies are small files stored on your device that can help websites function correctly, remember preferences, understand how visitors use a website and, where applicable, support marketing and advertising activities.

Some cookies may be strictly necessary for the operation, security or functionality of our website. Other cookies, including certain analytics or advertising cookies, may require your consent.

Where required, we will ask for your consent before placing non-essential cookies or using similar technologies.

You can manage cookies through your browser settings and, where available, through our website's cookie consent controls.

For more information about the cookies and similar technologies used on our website, please see our Cookie Policy.

7. Analytics and website performance

We may use analytics and website performance technologies to understand how visitors interact with our website and to help us improve our content, user experience and services.

Depending on the technology used, this information may include details such as pages visited, traffic sources, device information and interactions with the website.

Where required by applicable law, we will obtain consent before using non-essential analytics technologies.

8. Sharing your information

We do not sell your personal information.

We may share personal information with trusted third parties where this is necessary to operate our business, provide our services or comply with our legal obligations.

These third parties may include:

  • Website hosting and infrastructure providers
  • Email and communications providers
  • CRM and customer-management systems
  • Analytics providers
  • Advertising and marketing platforms
  • Payment providers
  • IT and security providers
  • Professional advisers, such as accountants, lawyers and insurers
  • Government authorities, regulators or law-enforcement bodies where required
  • Suppliers and subcontractors involved in delivering services to you

We expect third-party service providers that process personal information on our behalf to handle that information appropriately and in accordance with applicable data protection requirements.

9. International transfers

Some of the third-party providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place in accordance with applicable data protection law.

These safeguards may include an adequacy decision or appropriate contractual or other legally recognised transfer mechanisms.

10. How long we keep your information

We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected.

The length of time we retain information will depend on factors including:

  • The nature of the information
  • Why we collected it
  • Whether we have an ongoing relationship with you
  • Our legal, accounting and regulatory obligations
  • Whether we need the information to establish, exercise or defend legal claims

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.

11. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If you provide us with personal information, we will take reasonable steps to protect it, but you should also take appropriate precautions when communicating information online.

12. Your data protection rights

Depending on the circumstances, UK data protection law gives you a number of rights in relation to your personal information.

These may include the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Request restriction of processing
  • Object to certain types of processing
  • Request the transfer of certain information to another organisation
  • Withdraw consent where we rely on consent as our lawful basis
  • Object to direct marketing
  • Complain to the Information Commissioner's Office

These rights are not absolute and may be subject to certain legal exceptions.

If you would like to exercise one of these rights, please contact us.

13. How to contact us

If you have questions about this Privacy Policy, how we use your information, or wish to exercise your data protection rights, please contact Duel Marketing through the contact details provided on our website.

  • Duel Marketing
  • 71–75 Shelton Street
  • Covent Garden
  • London
  • WC2H 9JQ
  • United Kingdom

14. Complaints

We take privacy concerns seriously and would encourage you to contact us first if you have any concerns about how we use your personal information.

You also have the right to make a complaint to the UK's data protection regulator:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk/

The ICO provides information about data protection rights and how to make a complaint.

15. Children's information

Our website and services are intended for businesses and adults.

We do not knowingly collect personal information from children for the purpose of providing our services.

If you believe that a child has provided us with personal information, please contact us so that we can investigate and take appropriate action.

16. Third-party websites

Our website may contain links to third-party websites, platforms or services.

Those websites operate independently from Duel Marketing and have their own privacy policies and terms.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or how we process personal information.

When we make changes, we will update the "Last updated" date at the top of this page.

We recommend checking this page periodically to ensure that you are aware of the latest version.